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Building Exceptional Relationships with Family, Friends, and Colleagues — David Bradford and Carole Robin, 2021

The Bitexceptional relationships don't just happen, they are built: with measured vulnerability, with feedback that stays on your side of the net and with the willingness to repair after every clash.

For decades, the most sought-after elective at the Stanford GSB has not been finance or strategy, but Interpersonal Dynamics, which students nicknamed "Touchy-Feely." Every time a distinguished alum returns, usually the founder or CEO of one of the world's largest technology, industrial or financial companies, their talk agrees on one thing: "Touchy-Feely" was the class that served them most in their career. Bradford and Robin taught it for years and distilled in this book what is learned there experientially: the relationships that sustain a career and a company can be built on purpose, and there is a technique for doing it.

The starting point is defining the goal. An exceptional relationship, the authors say, has six traits: you can be more fully yourself and so can the other person; both are willing to be vulnerable; they trust that what they reveal won't be used against them; they are honest with each other; they handle conflict productively; and each is committed to the other's growth. Almost no work relationship meets all six, and that is exactly the point: the gap is the map of what needs work.

The first lesson is to show up. Trust is not requested, it is provoked: when you reveal something real about yourself, the other tends to reciprocate. But it's not about baring your chest all at once; the authors propose the fifteen-percent rule: step just a little outside your comfort zone, enough to grow without putting the relationship at risk, and repeat. Measured vulnerability is a strategic decision, not a weakness.

The second lesson is to talk about what is happening between the two of you, and to do it well. Feelings are data: what you feel in response to what the other does is valuable information about the relationship. And to say it without causing damage, the book's central model is staying on your side of the net. In any interaction there are three realities: the other person's intention, their behavior and the impact that behavior has on you. Only the behavior and the impact are yours; the intention belongs to the other person. Almost every fight is born from crossing the net: "you did it to show off," "you don't care about the team." Feedback that works is specific and your own: when you do this, I feel this. No one can argue with your impact, and the other person is left with the door open to explain their intention.

From there follows the third lesson: address the pinches before they become fractures. The small frictions that go unspoken don't disappear; they accumulate until they explode over something that seems trivial. The author's line: "Expressing what you feel carries a risk; keeping it quiet carries a cost." Bringing them out in time, while small, is what keeps a long-term relationship healthy. And when the conflict is already upon you, the tool is curiosity instead of judgment: asking what's going on on the other side before drawing conclusions. The authors are hard on a habit of every executive: giving advice. Advising is usually a way of not listening; helping the other person understand their own problem builds more than solving it for them.

The last lesson is the one that offers the most hope: relationships don't break because of the clash, but because of failing to repair it. A relationship that goes through a conflict, names it and resolves it comes out stronger than one that never had it. The commitment is not to never fail; it is to come back wanting to fix the relationship.

The recipe for this week: pick a work relationship where you're carrying a stored-up pinch. Write three lines before talking: the concrete behavior, without adjectives or motives; the effect it had on you, in the first person; and an open question about how the other person sees it. Say that and nothing more, and listen. If it makes you nervous, that's a sign you're entering the 15% vulnerability zone correctly.

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How it helped me

Juan Francisco FernándezManaging Partner, Fundadores.net

In your role as a founder it helps you just as much with a cofounder, with someone on your team, with a partner, or with outside people you have tension with. And of course it helps even more at home and with your friends.

The technical stuff is easily delegated: to analysts, to suppliers and of course to AI. What cannot be delegated is the ability to read emotions, clarify perspectives and expectations, and align goals; to give and receive feedback without wounding, to show vulnerability without losing authority and to repair a relationship when it gets damaged.

In the end, the CEO's most important job is to align all stakeholders while pushing with everything to make the company's different goals a reality. In our case: more than thirty shareholders from seven countries, including angel investors and sophisticated funds; thousands of employees, interacting directly with dozens of them, each with different professional and personal goals; regulators, suppliers, industry associations, and of course our personal and family relationships. And the company's goals are sometimes contrary by nature, like the classic tension between spending to grow and containing spending to deliver profitability. Knowing how to pick your battles and turn confrontations into opportunities for growth is not easy.

This book describes many of the lessons of that super class, although the full magic comes not from reading them but from living them in a "therapy group," the way it happens at Stanford. There, live feedback takes you to the limit of your emotions, and inevitably brings the vast majority of participants to tears. There you learn through experience that what seem like superficial conflicts can have very deep causes, and that to come out stronger it is important to know and respect those differences.

I've seen many projects and many careers derail through poor handling of these elements, and that's why they have to be taken very seriously: without pretending to know it all or do it perfectly, but accepting that these are human processes in which we all have ground to cover.

Killer quote: "Talking it through is how people understand each other."

How has it helped you?

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